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Mitsubishi Fuso Launches Next Generation Canter Truck in TurkeySeptember 14, 2006
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| • | Introduction of key new product in one of company’s major export markets |
| • | New Canter light-duty truck offers more interior space, more comfort and more safetys |
| • | Local assembly in Adana, Turkey by TEMSA Automotive |
| Tokyo/Istanbul – Mitsubishi Fuso Truck & Bus Corporation (MFTBC), one of Asia’s leading commercial vehicle manufacturers, has introduced its new generation Canter light-duty truck in Turkey. The new Canter offers more interior space, more comfort and more safety, while maintaining the vehicle’s reputation for durability, reliability and efficiency. The product was unveiled at press and customer events presented by TEMSA Automotive, MFTBC’s distributor and vehicle assembler in Turkey. Bert van Dijk, MFTBC Board member and responsible for International Sales & Service, said, “Mitsubishi Fuso is very pleased to bring the new generation Canter to our valued Turkey customers. The new Canter offers greater interior room, improved functionality, and enhanced safety while delivering efficiency and value. We expect this exceptional product to help enhance Mitsubishi Fuso’s leadership position in Turkey, which is a key export market for our company.” In calendar year 2005, Turkey was Mitsubishi Fuso’s third largest export country. Last year, the company sold 7,602 vehicles (wholesale) to Turkey, a 32% increase from the previous year. This also marked the third straight year of sales growth in Turkey (2004 = 5,761units; 2003 = 2,616 units). In the first seven months of 2006, Mitsubishi Fuso has increased retail sales 38% to 4,296 units. New Canter Leading features on the new Canter include: a spacious cab; the RISE (Realized Impact Safety Evolution) cab and chassis structure for maximum safety; in-dash gearshift for convenience and comfort; and powerful and efficient engines. The product’s model range spans from 3.5 tons to 8.0 tons GVW (gross vehicle weight). The new Canter is available immediately in Turkey. The truck will be assembled locally at a TEMSA facility in Adana, Turkey. “MFTBC looks forward to working with TEMSA to further strengthen the Mitsubishi Fuso brand and sales in Turkey,” van Dijk added. “With an exciting new product and a shared commitment to excellent service and support, we believe we can further enhance Mitsubishi Fuso market position and customer appeal inTurkey.” About MFTBC Mitsubishi Fuso Truck & Bus Corporation (MFTBC) is one of Asia’s leading commercial vehicle manufacturers. In 2005, the company sold a total of 178,900 vehicles including light-, medium- and heavy-duty trucks and buses. In the international markets outside Japan MFTBC sold approximately 119,000 units (wholesale) in 2005, a new international sales record for the company. DaimlerChrysler AG owns 85% of MFTBC shares. The remaining 15% of shares are held by various Mitsubishi group companies. MFTBC is an integral part of DaimlerChrysler’s Truck Group. |
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