Fuso Establishes New Dedicated Bus Organization ‘Fuso Bus Unit’

March 30, 2012

•  Consolidating Bus Functions Under One New Organization ‘Fuso Bus Unit
•  Ensuring Leadership Position and Operational Sustainability: “A Key Step in Enhancing Operational Excellence”
•  Reinforcing Customer Orientation Under One of 5 Main Pillars of FUSO 2015 ‘Customer Number One in Japan’

Kawasaki - Mitsubishi Fuso Truck and Bus Corporation (MFTBC), one of Asia’s leading commercial vehicle manufacturers, today announced it will consolidate its bus functions and operations under a new dedicated organization, ‘Fuso Bus Unit,’ effective April 1, 2012. The new organization is designed to further strengthen Fuso’s stronghold bus operations, ensure self sustainability, and bring Fuso’s bus operations closer to customers.

“Under our 5-pillar strategy FUSO 2015, we strive to become “Customer Number One in Japan,” said Dr. Albert Kirchmann, MFTBC President and CEO. “The milestone today represents a key step in enhancing operational excellence. Following our successful integration of light bus operations into Mitsubishi Fuso Bus Manufacturing Co., Ltd., (MFBM) in 2010, Fuso will now bring focus on ensuring leadership position in the market.”

According to Dr. Kirchmann, the establishment of the new organization is part of Fuso’s 5-pillar strategy FUSO 2015. Under one of its main pillars “Customer Number One in Japan,” the company is adjusting its bus operational setup for greater efficiency and customer focus.  

 “Fuso has every reason to strengthen its bus operations, and with the new dedicated bus organization, we believe we will now be able to bring better business solutions to our bus operators, and thus, better experience for the public,” said Mr. Hiromitsu Hashiguchi, Director and Head of Fuso Bus Unit. “We plan to invigorate operations at our 100% subsidiary MFBM as the global production hub for the new dedicated unit.”

MFBM produces light, medium and heavy buses at its Toyama, Japan, facility, with a mission to provide the highest quality buses to customers in Japan and in export markets. The Rosa light bus, well-known in Japan for its efficiency, durability, and maneuverability, has become a significant player also in overseas markets, such as Australia, Chile, Hong Kong, Singapore, and the GCC markets. In the large bus segment in Japan 2011, Fuso has regained its number one market share since 2009. In December 2011, Fuso has revived its Aero Midi medium bus last, and is now fully prepared for the offensive with a complete bus product portfolio. The brand ‘Fuso’ originates from the company’s first product, B46 bus, launched in 1932.

FUSO 2015 “Customer Number One in Japan”

Under “Customer Number One Japan,” one of main goals of Fuso’s 5-pillar strategy “FUSO 2015,” the company aims to significantly increase customer satisfaction through further focus on product satisfaction, trust-based sales and dependable service, on the foundation of its industry leading fuel-efficient products.

Earlier this month, the company announced its plans to equip its Japan dealer frontline with tablet devices, enabling its sales force to bring business solutions even faster and closer to customers. This move makes Fuso the first Japanese commercial vehicles manufacturer to widely install tablet devices as a new form of communication and sales & marketing tool for the sales front.

Aero Queen / Ace Large Bus


Based in Kawasaki, Japan, Mitsubishi Fuso Truck and Bus Corporation (MFTBC) is one of Asia's leading commercial vehicle manufacturers. In 2011, the company sold a total of about 147,700 vehicles including light-, medium- and heavy-duty trucks and buses. Daimler AG owns 89.29% of MFTBC shares and various Mitsubishi group companies own 10.71% of MFTBC shares. MFTBC is an integral part of the Daimler Trucks Division of Daimler AG.