Mitsubishi Fuso Truck and Bus Corporation

Press Realease

Fuso Strengthens Sales Organization with Dedicated Japan Operations And Global Sales & After Sales Function

July 2, 2012
•  Realigned and Strengthened Functions: “Key Step in Enhancing Customer Satisfaction and Operational Excellence”
•  Strong Focus on Japan Retail Operations under “Mitsubishi Fuso Sales Japan”
•  Enhanced Central “Sales & After Sales Fuso” for Home and Export Markets
•  Reinforcing Company’s ongoing 5-Pillar Growth Strategy FUSO 2015
Kawasaki - Mitsubishi Fuso Truck and Bus Corporation (MFTBC), one of Asia’s leading commercial vehicle manufacturers, today announced a new development in its sales organization, effective July 1, 2012. Designed to further strengthen Fuso’s 5-pillar growth strategy FUSO 2015, the company has set up a fully dedicated operational unit “Mitsubishi Fuso Sales Japan” to serve its home market. At the same time, central functions has been combined and strengthened at its new “Sales & After Sales Fuso” for all markets.
“Under FUSO 2015, we aspire to become ‘Customer Number One’ in Japan. At the same time we strengthen our overall volume basis towards our overall presence as a ‘Profitable Global Player’,” said Dr. Albert Kirchmann, MFTBC President & CEO and Head of Daimler Trucks Asia. “The realignment represents a key step in enhancing both customer satisfaction and operational excellence. It enables the new ‘Mitsubishi Fuso Sales Japan’ operation to fully focus on our Japan market while bringing improved business solutions faster to our customers – at home and worldwide.”
Fully Dedicated Unit “Mitsubishi Fuso Sales Japan” Effective July 1, 2012
The company’s realignment of its domestic sales operations is a next step following the successful integration of the Japanese dealer sales companies into MFTBC in 2006.
Mr. Akio Suehiro, MFTBC Vice President of Mitsubishi Fuso Sales Japan, explained this increased focus towards its own retail operations and dealers in the key home market:
“With its refreshed domestic product portfolio, Fuso has chosen the right time to take this next step. The team is excited to move forward and to use its capabilities to the fullest. Under FUSO 2015, we strive to create superior value for our customers, based on leading products and excellent services. Our organization aims to capture customer needs more precisely and quickly and to provide related offers. The new setup is showing the importance Fuso places on its home market by a full dedication - for the benefit of our Japanese customers.”
Global “Sales & After Sales Fuso” Function to Leverage Capabilities Worldwide
With the combination of its Sales as well as After Sales central functions, Fuso continues the ongoing activities to reinforce its sales, marketing, parts and service activities on a global basis, leveraging its presence in both Japan and in more than 150 export markets. An additional focal point will be on offering integrated solutions, reflecting Fuso’s leading position in Total Cost of Ownership, explained Mr. Kai-Uwe Seidenfuss, MFTBC Vice President of Sales & After Sales Fuso:
“Not only are all the related global sales operations and support functions for both Fuso international and domestic markets combined, but the new operational setup also allows us to serve each market better, especially as customers ask for ever broader solutions to their needs. As MFTBC enhances functions relevant for customers and partners all over the world, we believe the realignment will make our organization stronger in sales, new business and market entries, after sales operations, global marketing activities, plus services and the financing business.”
FUSO 2015 Growth Strategy Moving Ahead
With its growth strategy FUSO 2015, MFTBC has embarked on a clear company initiative aimed at increasing operational excellence in all aspects. It is based on 5 strategic pillars, including ‘Leader in Green Innovation,’ ‘Profitable Global Player,’ ‘Efficiency Leader,’ ‘Customer Number One in Japan,’ and ‘Employer Number One.’
As major initiatives are underway, the new setup is an example of key developments in two areas:
With ‘Customer Number One Japan’, the company aims to significantly increase customer satisfaction through further focus on product satisfaction, trust-based sales and dependable service, on the foundation of its industry leading fuel-efficient products.
At the same time, with its pillar ‘Profitable Global Player’, MFTBC aims for significant increase in global sales, including an overall target to double international sales volume to over 200,000 units annually, while ensuring a strong home base.
Fuso 2015 is a holistic improvement program, encompassing all parts of the business. It addresses major drivers to grow the business in all aspects, building on the cost and efficiency gains of its realignment program.

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Based in Kawasaki, Japan, Mitsubishi Fuso Truck and Bus Corporation (MFTBC) is one of Asia's leading commercial vehicle manufacturers. In 2011, the company sold a total of about 147,700 vehicles including light-, medium- and heavy-duty trucks and buses. Daimler AG owns 89.29% of MFTBC shares and various Mitsubishi group companies own 10.71% of MFTBC shares. MFTBC is an integral part of the Daimler Trucks Division of Daimler AG.