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Mitsubishi Fuso Truck and Bus Corporation

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Fuso Merges Wholly-Owned Subsidiaries PABCO and Fuso Tech,
Consolidating Truck Bodybuilding and Customization Operations

August 30, 2012
•  New Company “PABCO Co., Ltd.” Established as of September 1, 2012
•  Merger to Significantly Reduce Order-to-Delivery Time and Capture Customer Needs More Precisely and Quickly
•  Fuso Commitment to FUSO 2015 “Customer Number One in Japan”
Kawasaki - Mitsubishi Fuso Truck and Bus Corporation (MFTBC), one of Asia’s leading commercial vehicle manufacturers, today announced it will merge its wholly-owned subsidiaries PABCO Co., Ltd. and Fuso Tech Corporation as of September 1, 2012.  The newly established company will be named PABCO Co., Ltd.  Consolidating Fuso’s truck bodybuilding and customization operations, the merger is intended to significantly reduce customer order-to-delivery time from vehicle production to vehicle bodybuilding and special customization.
Today’s milestone represents Fuso’s ongoing efforts of becoming “Customer Number One in Japan,” under the company’s 5-pillar growth strategy “FUSO 2015.”  Through “Customer Number One in Japan,” the company strives to significantly enhance customer satisfaction, through focus on product satisfaction, trust-based sales and dependable service, on the foundation of its industry leading fuel-efficient products.
“We believe the merger of the two essential value chain operations, truck bodybuilding and customization, will enable us to capture customer needs more precisely and quickly,” said Mr. Masashi Kogame, MFTBC Senior Vice President of Operations Trucks & Buses.  “Overall, we aim to significantly reduce order-to-delivery time and bring further efficiency to our vehicle delivery management process.”
Inheriting the renowned PABCO brand under its corporate name, the symbolic red color in the new corporate logo accentuates Fuso’s corporate visual identity and resembles one of Daimler’s four core values “Passion.” The Daimler core values are “Passion,” “Respect,” “Integrity,” and “Discipline.”
PABCO Co., Ltd. New Corporate Logo
PABCO Co., Ltd. New Corporate Logo
FUSO 2015 “Customer Number One in Japan”
With its 5-pillar growth strategy FUSO 2015, MFTBC has embarked on a clear company initiative aimed at increasing operational excellence in all aspects. It is based on 5 strategic pillars, including ‘Leader in Green Innovation,’ ‘Profitable Global Player,’ ‘Efficiency Leader,’ ‘Customer Number One in Japan,’ and ‘Employer Number One.’
Under “Customer Number One in Japan,” the company aims to significantly enhance customer satisfaction through further focus on product satisfaction, trust-based sales and dependable service, on the foundation of its industry leading fuel-efficient products.
FUSO 2015 is a holistic improvement program, encompassing all parts of the business. It addresses major drivers to grow the business in all aspects, building on the cost and efficiency gains of its realignment program.

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About MFTBC
Based in Kawasaki, Japan, Mitsubishi Fuso Truck and Bus Corporation (MFTBC) is one of Asia's leading commercial vehicle manufacturers. In 2011, the company sold a total of about 147,700 vehicles including light-, medium- and heavy-duty trucks and buses. Daimler AG owns 89.29% of MFTBC shares and various Mitsubishi group companies own 10.71% of MFTBC shares. MFTBC is an integral part of the Daimler Trucks Division of Daimler AG.
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