Mitsubishi Fuso Truck and Bus Corporation

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Fuso Wins Major Truck Order in Gulf Cooperation Council

October 30, 2012
•  245 Fuso Trucks to be Delivered by January 2013
Kawasaki - Mitsubishi Fuso Truck and Bus Corporation (MFTBC) today announced that its local distributor in Saudi Arabia, Alesayi Motors, has won a major order from “National Plant for Healthy Water,” also known as Hana Water, one of the biggest water bottling manufacturers in the Gulf Cooperation Council and the Middle East region. MFTBC, one of Asia’s leading commercial vehicle manufacturers, is providing a total of 224 units of Fuso FE Canter light-duty trucks and 21 Fighter FK medium-duty trucks, marking a very positive step for the company’s business in GCC and bringing additional momentum to Fuso’s overall international business in 2012.
The first 97 units of Fuso’s robust, fuel-efficient Fuso trucks will join the customer fleet in October 2012, with the balance to be delivered in the following months through January, 2013.
“We are very pleased about this significant business with an important customer in our stronghold market,” said Mr. Kai-Uwe Seidenfuss, MFTBC Senior Vice President and Head of Sales & After Sales Fuso. “This reflects our commitment to expanding our international business and our strong focus especially in the GCC and the Middle East, where Fuso has significant presence. In cooperation with our excellent partners, Mitsubishi Fuso is well positioned for further success in the region.”
“Fuso has established a strong partnership with Hana Water over the years,” said Mr. Yasuyuki Sudo, MFTBC Director of Sales & Market Management Fuso EMEA/Americas/Oceania. “We look forward to seeing many more of our durable, fuel-efficient vehicles in action supporting Hana Water operations in the region and remain committed to delivering high quality products and services to our valued customers. Fuso has and will always be ready to respond to customer requirements in the future.”
The 245-unit order increases the total Fuso fleet of this particular customer to about 900 units. It was facilitated through the efforts of the Fuso Global Key Account Management team.
Canter Light-Duty Truck in Operation at Hana Water
Canter Light-Duty Truck in Operation at Hana Water
FUSO 2015 “Profitable Global Player”
With its growth strategy FUSO 2015, MFTBC has embarked on a clear company initiative aimed at increasing operational excellence in all aspects. It is based on 5 strategic pillars, including “Leader in Green Innovation,” “Profitable Global Player,” “Efficiency Leader,” “Customer Number One in Japan,” and “Employer Number One.”
Under “Profitable Global Player,” MFTBC aims for significant increase in global sales, including an overall target to double international sales volume to over 200,000 units annually, while ensuring a strong home base.
FUSO 2015 is a holistic improvement program, encompassing all parts of the business. It addresses major drivers to grow the business in all aspects, building on the cost and efficiency gains of its realignment program.

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Based in Kawasaki, Japan, Mitsubishi Fuso Truck and Bus Corporation (MFTBC) is one of Asia's leading commercial vehicle manufacturers. In 2011, the company sold a total of about 147,700 vehicles including light-, medium- and heavy-duty trucks and buses. Daimler AG owns 89.29% of MFTBC shares and various Mitsubishi group companies own 10.71% of MFTBC shares. MFTBC is an integral part of the Daimler Trucks Division of Daimler AG.