Mitsubishi Fuso Truck and Bus Corporation

Press Realease

Fuso to Offer Special Anniversary Truck Models
Commemorating Further Development of its Brand

January 15, 2013
•  10th Anniversary Since Company’s Establishment in 2003; 80-Year Brand History Since 1932
•  Anniversary Models Offered with Wing-Type Bodies and Latest Safety Technologies
•  Fuso Commitment to FUSO 2015 “Customer Number One in Japan”
•  Available from January 25, 2013, at Japan Dealer Locations
Kawasaki - Mitsubishi Fuso Truck and Bus Corporation (MFTBC), one of Asia’s leading commercial vehicle manufacturers, today unveiled its plan to roll-out special anniversary model Fuso Super Great heavy-duty trucks and Fighter medium-duty trucks. Commemorating the companies 10th anniversary since MFTBC’s establishment in January 2003, the company plans to further fuel confidence in the company’s brand. 2012 also marked an important milestone for the brand – the 80th year since the birth of the first “Fuso” B46 bus in 1932.
Under the anniversary campaign, Fuso is offering special-priced, limited 200 Super Great heavy-duty trucks and 100 Fighter medium-duty trucks, equipped with wing-type bodies to accommodate professional customer needs and incorporates the company’s latest safety technologies as standard. The limited heavy- and medium-duty trucks are available at Mitsubishi Fuso dealerships and regional sales centers across Japan from January 25, 2013.
“This year marks the companies 10th year since its inauguration in January 2003 and is an important step in our 80-year Fuso brand,” explained Mr. Akio Suehiro, MFTBC Senior Vice President of Mitsubishi Fuso Sales Japan. “The limited, specially priced models are a token of our appreciation toward our customers and represent our strong commitment to offering the right products, services, and solutions for our business partners in the spirit of achieving “Customer Number One in Japan,” one of our core aspirations under ‘FUSO 2015.’”
Special Anniversary Model Fighter Medium-Duty Truck and Super Great Heavy-Duty Truck
Special Anniversary Model Fighter Medium-Duty Truck and Super Great Heavy-Duty Truck
The Beginning
The Fuso brand name first appeared in 1932 in conjunction with the first so-called “B46” commercial bus. Seven meters long with a passenger capacity of 38 people, the B46 was powered by a 7-liter, 6-cylinder gasoline engine producing 100 horsepower.
To celebrate the delivery of the B46 bus to its first customer, what was then the Japan Ministry of Railroads, the company invited employees to submit suggestions for a nickname. “Fuso” was the winning candidate.
The word “Fuso” derives from an ancient Chinese term for a sacred tree said to grow at the spot in the East where the sun rises, and has been used to refer to Japan, itself. The actual Fuso tree is a hibiscus, known in Japanese as “bussoge,” and is an evergreen that grows to about 3 meters and sprouts beautiful red and pale pink flowers.
FUSO 2015 “Customer Number One in Japan”
Today’s step represents a key milestone in achieving “FUSO 2015,” the company’s five-pillar growth strategy for the future introduced in October 2011. Under “Customer Number One in Japan,” the company aims to significantly enhance customer satisfaction through further focus on product satisfaction, trust-based sales and dependable service, on the foundation of its industry leading fuel-efficient products.
The 5 pillars under FUSO 2015, the company’s holistic improvement program aimed to increase operational excellence in all aspects, are: ‘Leader in Green Innovation,’ ‘Profitable Global Player,’ ‘Efficiency Leader,’ ‘Customer Number One in Japan,’ and ‘Employer Number One.’ Through FUSO 2015, the company aims for significant increase in global sales, including an overall target to double international sales volume to over 200,000 units annually.

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Based in Kawasaki, Japan, Mitsubishi Fuso Truck and Bus Corporation (MFTBC) is one of Asia's leading commercial vehicle manufacturers. In 2011, the company sold a total of about 147,700 vehicles including light-, medium- and heavy-duty trucks and buses. Daimler AG owns 89.29% of MFTBC shares and various Mitsubishi group companies own 10.71% of MFTBC shares. MFTBC is an integral part of the Daimler Trucks Division of Daimler AG.

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