Mitsubishi Fuso Truck and Bus Corporation

Press Realease

Fuso Launches Special 0.09% Financing Offer
Celebrating 50th Anniversary of Canter Light-Duty Truck

March 19, 2013
•  Mitsubishi Fuso celebrating 50th anniversary of Canter light-duty truck
•  Special 0.09% financing offered for all Canter light-duty trucks above 2-ton payload, available from March 19, 2013, at Japan Dealer Locations
•  At the same time, the company celebrating its 80th brand history since 1932 and 10th year anniversary since company’s founding in January 2003
Kawasaki - Mitsubishi Fuso Truck and Bus Corporation (MFTBC), one of Asia’s leading commercial vehicle manufacturers, today announced it has rolled-out a special anniversary financing package offered at a significantly low 0.09% interest rate. Commemorating Fuso’s number one best-seller Canter light-duty truck’s 50th anniversary since its market introduction in March 1963, the company is offering a special “FUSO VALUE 0.09% financing” package for all Canters above 2-ton payload, under its overall “50th Anniversary Campaign of Canter.” The special financing offer is available at Mitsubishi Fuso dealerships and regional sales centers across Japan from March 19, 2013.
“We want to thank all our customers for their support over the past 50 years,” said Mr. Akio Suehiro, MFTBC Senior Vice President of Mitsubishi Fuso Sales Japan. “Our first wave special offering, ‘FUSO VALUE 0.09% financing’ package commemorating the 50th year since the birth of the Canter, is a token of our appreciation and represents our strong commitment to providing assistance throughout the vehicle’s lifetime. We are det–ermined to evolve the Canter toward the next 50 years as a product which will bring more value with more mileage. Our industry-leading fuel-efficient products are the core of our strength offering our customers greater value for money and lower Total Cost of Ownership.”
The year 2013 also marks the company’s 10th year anniversary since its inauguration in January 2003 and is an important milestone for the brand – the 80th year since the birth of the first “Fuso” B46 bus in 1932.
About the ‘50th Anniversary Campaign of Canter’
Under an overall “50th Anniversary Campaign of Canter,” Fuso is now offering the “FUSO VALUE 0.09% financing” package. Under its overall anniversary campaign, the company also intends to launch a special anniversary model of the Canter light-duty truck.
FUSO VALUE 0.09% financing package
FUSO VALUE*, a leasing contract combined with a Fuso genuine maintenance package will be offered to customers who agree to a lease on any Canter truck with payload of 2 tons and more, at an historically low annual rate of 0.09%.
* The above lease is issued by Daimler Financial Services Japan Co., Ltd. (DFSJ). All lease applicants are subject to approval by DFSJ. Therefore, applications may be rejected for any reason.
Canter in Brief
T720, a cab-over light-duty truck with 2-ton payload capacity was introduced to the market as the first generation ‘Canter’ in March1963. The name ‘Canter’ was chosen for its association with a ‘hard and light trotting horse – a telling reflection of the vehicle’s characteristic traits’. Since then, half a century has passed. The 8th generation of Canter, which was launched in November 2010, is the latest model which represents continuing technological evolution. It has now truly developed into a global truck which is sold in not only Japan, but also in more than150 countries around the world. The ‘Canter Eco Hybrid’ light-duty truck which has achieved top-class fuel efficiency coupled with top-level environmental friendliness represents the combined technological know-how developed through the years. In November last year, the Canter Eco Hybrid light-duty truck incorporating the world’s first ‘DUONIC®×HYBRID’ technology received the 2013 RJC Car of the Year 2013 Special Award, a historical moment won for the first time for any commercial vehicles manufacturer.
1963: First generation Canter T720
Cab-over truck with 2-ton payload
1968: Second generation Canter T90
All models fitted with high-performance engine. First full model change.
1973: Third generation Canter T200
Enhanced product lineup with payload of 2.5 tons and 3 tons
1978: Fourth generation Canter
New lineup including wide-cab with 3-ton payload
1985: The Fifth generation Canter
Installed with newly developed 130 PS turbo engine
August 1991:  One million units sold in Japan
1993: Sixth generation Canter
‘Good Truck’ featured with optimized aerodynamic properties
2002: Seventh generation Canter
Model upgraded in aspiration to reach world-standard performance
2006: First generation Canter Eco Hybrid
Hybrid truck aimed to protect global environment and drivers’ working condition at the same time
2010: Eighth generation Canter
Installed with BlueTec® technology and DUONIC® dual-clutch transmission
2012: Second generation Canter Eco Hybrid
Developed to reach a whole-new dimension with its world’s first innovation, DUONIC®×HYBRID’
First generation Canter T720
First generation Canter T720
Eighth generation Canter
Eighth generation Canter
FUSO 2015 “Customer Number One in Japan”
Today’s step represents a key milestone in achieving “FUSO 2015,” the company’s five-pillar growth strategy for the future introduced in October 2011. Under “Customer Number One in Japan,” the company aims to significantly enhance customer satisfaction through further focus on product satisfaction, trust-based sales and dependable service, on the foundation of its industry leading fuel-efficient products.
The 5 pillars under FUSO 2015, the company’s holistic improvement program aimed to increase operational excellence in all aspects, are: ‘Leader in Green Innovation,’ ‘Profitable Global Player,’ ‘Efficiency Leader,’ ‘Customer Number One in Japan,’ and ‘Employer Number One.’ Through FUSO 2015, the company aims for significant increase in global sales, including an overall target to double international sales volume to over 200,000 units annually.
‘Mitsubishi Fuso Special Site’
Information about various campaigns and the Canter light-duty truck is now available at:

Mitsubishi Fuso Channel on YouTube



Based in Kawasaki, Japan, Mitsubishi Fuso Truck and Bus Corporation (MFTBC) is one of Asia's leading commercial vehicle manufacturers. In 2011, the company sold a total of about 147,700 vehicles including light-, medium- and heavy-duty trucks and buses. Daimler AG owns 89.29% of MFTBC shares and various Mitsubishi group companies own 10.71% of MFTBC shares. MFTBC is an integral part of the Daimler Trucks Division of Daimler AG.