Fuso Establishes Presence in Myanmar
||Building further brand presence in Fuso’s Asia stronghold
||Moving ahead in company’s commitment to become the regional champion in Asia
Kawasaki - Mitsubishi Fuso Truck and Bus Corporation (MFTBC), one of Asia’s leading commercial vehicle manufacturers, today announced it will establish presence in Myanmar. Starting in the third quarter of 2013, Fuso will bring its renowned Canter light-duty truck, Fighter medium-duty truck, Super Great heavy-duty truck, and Rosa small bus to the market through a certified local distributor. The addition of the new market further expands the brand presence into one of the key growing markets in Asia.
“For Mitsubishi Fuso, establishing a presence in Myanmar is positioning our company to serve one of the future growth markets. With a great number of used Fuso vehicles on the local roads, the Fuso brand is already well known to the Myanmar customers, thus providing a strong basis to start new vehicle sales as well as service,” said Mr. Kai-Uwe Seidenfuss, MFTBC Senior Vice President of Sales & After Sales. “As per our growth strategy ‘FUSO 2015,’ we continue to expand our customer outreach in our Asia stronghold as well as in other growth regions worldwide.”
FUSO 2015 “Profitable Global Player”
With its growth strategy FUSO 2015, MFTBC has embarked on a clear company initiative aimed at increasing operational excellence in all aspects. It is based on 5 strategic pillars, including “Leader in Green Innovation,” “Profitable Global Player,” “Efficiency Leader,” “Customer Number One in Japan,” and “Employer Number One.”
Under “Profitable Global Player,” MFTBC aims for significant increase in global sales, including an overall target to significantly increase its international sales while ensuring a strong home base in Japan and Asia.
FUSO 2015 is a holistic improvement program, encompassing all parts of the business. It addresses major drivers to grow the business in all aspects, building on the cost and efficiency gains of its realignment program.
Based in Kawasaki, Japan, Mitsubishi Fuso Truck and Bus Corporation (MFTBC) is one of Asia's leading commercial vehicle manufacturers. In 2012, the company sold a total of about 174,000 vehicles including light-, medium- and heavy-duty trucks and buses. Daimler AG owns 89.29% of MFTBC shares and various Mitsubishi group companies own 10.71% of MFTBC shares. MFTBC is an integral part of the Daimler Trucks Division of Daimler AG.
Mitsubishi Fuso is “All for you.”