FUSO Celebrates 1 Million-Unit Sales Milestone in Indonesia
||Milestone proving leadership presence of the FUSO brand in Indonesia, third largest light-duty truck market in the world and biggest export market for the company
Kawasaki, Japan - Mitsubishi Fuso Truck and Bus Corporation (MFTBC), one of Asia’s leading commercial vehicle manufacturers, has hosted a celebration event of its 1 million-unit sales milestone in Indonesia, MFTBC’s largest export market. The memorable event held on November 6, 2013, at the company’s distributor, P.T. Krama Yudha Tiga Berlian Motors (KTB), headquarters located in Jakarta, Indonesia, was also attended by approximately 50 media guests.
The company has been present on the Indonesian market since 1970 and has established itself as the leading commercial vehicle brand. The FUSO Canter truck is a top seller with a market share of 52.8 % in the light duty truck segment in Indonesia and is contributing significantly to the seven-digit sales benchmark.
“Our success in Indonesia is driven by our customers in the market,” said Mr. Masashi Kogame, MFTBC Senior Vice President of Operations Trucks & Buses. “Being the market leader for 43 years, we have always aimed to go beyond our customer expectations, and that is what we aspire in the coming years, delivering optimal solutions for our customers for the better of their total cost of ownership.”
To enable stronger participation in the growth of sales markets like Indonesia, the company’s largest export market, MFTBC and Daimler India Commercial Vehicles Pvt. Ltd. (DICV), the company’s strategic counterpart as Daimler Trucks Asia, are well positioned to fuel additional growth with an overall sales target of more than 290,000 units sold by 2020. The markets of Southeast Asia offer a significant long-term market potential. According to external forecasts, an increase of approximately 20% to 30% in annual truck sales can be expected for the entire Southeast Asia region until 2020.
Mitsubishi Fuso in Indonesia
Mitsubishi Fuso is the number one commercial vehicle brand in Indonesia, with a leading market share of 44.9% in the overall truck and bus segment in 2013. In the light-duty truck segment (5-8 tons GVW) served by the Colt Diesel, the company continues to prove its leadership position with a market share of 52.8% percent. Over the past five years, the company has sold over 260,000 units in Indonesia, including light-duty trucks, medium-heavy-duty trucks and light-duty bus chassis.
The company is celebrating its 1 millionth sales milestone since its market entry in 1970. Mitsubishi Fuso products for Indonesia are distributed by P.T. Krama Yudha Tiga Berlian Motors (KTB). MFTBC holds 18% of KTB shares.
MFTBC and KTB Executives celebrating its success
with Canter “Colt Diesel” (left) and FM (right) trucks
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Based in Kawasaki, Japan, Mitsubishi Fuso Truck and Bus Corporation (MFTBC) is one of Asia's leading commercial vehicle manufacturers. In 2012, the company sold a total of about 174,000 vehicles including light-, medium- and heavy-duty trucks and buses. Daimler AG owns 89.29% of MFTBC shares and various Mitsubishi group companies own 10.71% of MFTBC shares. MFTBC is an integral part of the Daimler Trucks Division of Daimler AG.
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