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・Daimler Trucks Asia Taiwan Ltd. (DTAT) has handed over the 30,000th FUSO vehicle to customers since its start of operations in 2017
・FUSO’s top share in the Taiwanese market for the 29th consecutive year supported by local community building
Kawasaki, Japan — Mitsubishi Fuso Truck and Bus Corporation (MFTBC; headquarters: Kawasaki City, Kanagawa Prefecture; President and CEO: Hartmut Schick), announces the customer handover of the 30,000th FUSO truck in the Taiwanese market by local joint venture and distributor Daimler Trucks Asia Taiwan Ltd. (DTAT).
A handover ceremony will be arranged this month to celebrate the purchase of the 30,000th FUSO vehicle by Yi Kung Construction Co. Established in 1980, Kaohsiung-based Yi Kung Construction Co., Ltd. Is a full-service real estate development and construction company. The company currently runs approximately 15 FUSO vehicles in its fleet, and the light-duty Canter PRO 5 will soon also be contributing to its day-to-day construction operations.
In the Taiwanese market, FUSO products have a long heritage that began with the introduction of the B46 light bus in 1936. Since then, FUSO’s presence has grown steadily; for the past 29 consecutive years, FUSO has been the commercial vehicle brand with the top market share. DTAT has nurtured this leadership position with continuous upgrades to the facilities and service levels at retail locations across the island, as well as community building initiatives such as the annual FUSO Heroes event. For the past four years, DTAT has conducted a yearly customer appreciation campaign recognizing FUSO owners who have most contributed to Taiwanese society, selected in part through online public voting. Thanks to these initiatives, DTAT achieved a market share of 32.2% last year and claimed 38.1% of the light-duty truck segment (Jan-Dec 2020).
The virtual opening event for the 2021 FUSO Heroes campaign
The light-duty Canter PRO 5 truck available in Taiwan
DTAT at a Glance
DTAT started operations in 2017 as a joint venture between MFTBC (51% share) and Shung Ye Trading Co. (SYC; 49% share), a leading player in the Taiwanese commercial vehicles market. DTAT is the sole distributor of the FUSO brand in Taiwan and is responsible for the exclusive import and wholesale businesses for the entire range of FUSO products, including light, medium, and heavy trucks, as well as light and medium-duty buses. FUSO vehicles are supplied to Taiwan both as KD (knock-down) assembly kits and BU (built-up) products.
MFTBC at a Glance
Based in Kawasaki, Japan, Mitsubishi Fuso Truck and Bus Corporation (MFTBC) is one of Asia’s leading commercial vehicle manufacturers, with 89.29% of its shares owned by Daimler Truck AG and 10.71% by various Mitsubishi group companies. An icon in the Japanese commercial vehicle industry with a longstanding history of more than 85 years with its FUSO brand, MFTBC manufactures a range of commercial vehicles including light, medium, and heavy-duty trucks and buses, and industrial engines for over 170 markets worldwide. In 2017, MFTBC introduced the eCanter, the first all-electric light-duty truck in series production in Japan. In 2019, the Super Great – Japan’s first heavy-duty truck fitted with Level 2 Automated Driving Support Technology – followed as a benchmark in the Japanese commercial vehicle market. MFTBC operates under the umbrella of Daimler Trucks Asia, together with its partner organization Daimler India Commercial Vehicles (DICV) in India. This strategic unit allows the entities to collaborate on areas such as product development, parts sourcing and production to provide the best value to customers.