Mitsubishi Fuso Reaches Major Sales Milestone:
100,000 Canter Light-Duty Trucks Delivered
In the Middle East (GCC Countries)

September 15, 2011

•  Mitsubishi Fuso Historically a Leader in the Gulf Cooperation Council (GCC) Countries of the Middle East – Company’s Most Important Region Outside Asia
•  Strong GCC Presence Based on Broad Product Lineup including Successful Small Busses, Light-, Medium- and Heavy-Duty Trucks
•  Current Generation Canter Light-Duty Truck Continues to be Leading Choice for Light-Duty Truck Operators Throughout the Region

Kawasaki, Japan - Mitsubishi Fuso Truck and Bus Corporation (MFTBC), one of Asia’s leading truck manufacturers, today announced that it has reached a major sales milestone —more than 100,000 units of the latest Canter light-duty truck for the Gulf Cooperation Council (GCC) Countries of the Middle East have now been delivered in the region. The model, newly introduced in 2004, continues to win new customers due to its overall efficiency including excellent fuel economy and low cost of operation.

Based on the popularity of the Canter and the company’s broad product lineup — also including light buses, and medium- and heavy-duty trucks — Mitsubishi Fuso has historically been a leader in the Middle East. The company commands an overall strong market position across all segments, supported by its strong brand and distribution network.

Mr. Kai-Uwe Seidenfuss, MFTBC Vice President of Sales & Service International said, “Fuso would like to thank all our Middle East customers who continue to invest in the Mitsubishi Fuso products. The strong customer acceptance of the Canter and our other trucks and buses for the region motivates Fuso to continue its work on delivering products and services in tune with customer demands. This sales milestone is a tribute to the excellent cooperation with customers and partners in the region.”

The Middle East is the most important region for Mitsubishi Fuso outside Asia in terms of sales. In 2010, the company sold a total of 15,833 trucks and buses in the GCC countries, an increase of 17% from the previous year (2009: 13,496 units).

Mr. Seidenfuss added, “As the Middle East makes its recovery to pre-crisis levels, Mitsubishi Fuso is strongly committed to investing into future products and service offers for the region.”

The largest markets in the overall Middle East region in 2010 were U.A.E. (7,814 units), Saudi Arabia (3,025 units), Oman (2,432 units), and Kuwait (1,133 units).

The vehicles are assembled at MFTBC’s Kawasaki factory, Kawasaki, Japan, and distributed through a dedicated Fuso organization in the markets.

Canter Light-Duty Truck


Based in Kawasaki, Japan, Mitsubishi Fuso Truck and Bus Corporation (MFTBC) is one of Asia's leading commercial vehicle manufacturers. In 2010, the company sold a total of about 140,700 vehicles including light-, medium- and heavy-duty trucks and buses. Daimler AG owns 89.29% of MFTBC shares and various Mitsubishi group companies own 10.71% of MFTBC shares. MFTBC is an integral part of the Daimler Trucks Division of Daimler AG.