Fuso Brings Mobile Tablets to Japan Sales Front

March 8, 2012

•  First Japanese Commercial Vehicles Manufacturer to Introduce Mobile Tablets to Sales Front in Japan
•  Serving Customers with Up-to-Date Information On-the-Spot
•  Reinforcing Customer Orientation Under One of 5 Main Pillars of FUSO 2015 : “Customer #1 Japan”

Kawasaki - Mitsubishi Fuso Truck and Bus Corporation (MFTBC), one of Asia’s leading commercial vehicle manufacturers, today announced plans to equip its Japan dealer frontline with tablet devices, enabling its sales force to bring business solutions even faster and closer to customers. This move makes Fuso the first Japanese commercial vehicles manufacturer to widely install Apple Inc.’s tablet devices as a new form of communication and sales & marketing tool for the sales front.

In the first wave, the company intends to package its product catalogues, sales manuals, and other sales & marketing related documents on the tablet. With more visualization and graphics, dynamic charts, video materials, and product promotions on the devices, Fuso sales force will now be able to activate negotiations on-the-spot, with up-to-date information for the customers.

“Our sales representatives will now be able to expand opportunities for more sales & marketing activities,” said Mr. Akio Suehiro, MFTBC Vice President of Sales & Service Domestic. “We see this as our first step of modernization of our negotiation style and processes, and we believe in this tool’s future potential in opening up a new form of customer communication and in bringing another dimension of sales & marketing communications.”

The company plans to implement a pilot with limited number of salesmen by the second quarter in 2012, with plans for further roll-out in the future. Moving forward, Fuso intends to build its own specifically customized system architecture for more internal process efficiency. In addition to this, an overall paperless environment is expected through digitalization of manuals and documents.

Under “Customer #1 Japan,” one of main goals of Fuso’s 5-pillar strategy “FUSO 2015,” the company aims to significantly enhance customer satisfaction through further focus on product satisfaction, trust-based sales and dependable service, on the foundation of its industry leading fuel-efficient products.

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Based in Kawasaki, Japan, Mitsubishi Fuso Truck and Bus Corporation (MFTBC) is one of Asia's leading commercial vehicle manufacturers. In 2011, the company sold a total of about 147,700 vehicles including light-, medium- and heavy-duty trucks and buses. Daimler AG owns 89.29% of MFTBC shares and various Mitsubishi group companies own 10.71% of MFTBC shares. MFTBC is an integral part of the Daimler Trucks Division of Daimler AG.