Mitsubishi Fuso Truck and Bus Corporation

Press Realease

Fuso Launches Latest Generation Canter Light-Duty Truck in Turkey

August 29, 2012
•  Continuing Rollout of Global Strategic Vehicle of Daimler Trucks in International Markets
•  Local Assembly in Adana, Turkey, by TEMSA Automotive
•  Fuso Commitment to FUSO 2015 “Profitable Global Player” and “Leader in Green Innovation”
Kawasaki/Istanbul - Mitsubishi Fuso Truck and Bus Corporation (MFTBC), one of Asia’s leading commercial vehicle manufacturers, today announced it has introduced its latest generation Canter light-duty truck in Turkey. Representing a leap forward in light-duty truck design, the new Canter achieves “Ecology”, “Economy”, and “Safety” on a high level while maintaining the vehicle’s reputation for durability, reliability and efficiency. The product was unveiled at a key press and customer event on August 29, 2012, by TEMSA Automotive, MFTBC’s distributor and vehicle assembler in Turkey.
Representing MFTBC at the launching ceremony, Mr. Yasuyuki Sudo, MFTBC Director of Market Management Fuso EMEA/Americas/Oceania, said, “We are very pleased to bring our latest generation Canter to our valued Turkey customers, a product that has been a big part of Fuso’s history, and the history of the light-duty transport industry.  With this new truck we are taking a position of product leadership in Turkey, and we only see this as the beginning. We look forward to serving our customers here for many years to come.”
Main Characteristics of the New “Canter” Light-Duty Truck
•  Best-in-class clean emissions and low fuel consumption
•  Equipped with newly developed “4P10” diesel engine
•  First commercial truck in the world to incorporate a dual-clutch transmission, DUONIC®
•  First light-duty truck to adopt the brake override system, as standard
New Canter Light-Duty Truck for the Turkish Market
New Canter Light-Duty Truck for the Turkish Market
Global Strategic Vehicle of Daimler Trucks
MFTBC is an integral part of the Daimler Trucks division of Daimler AG. Within the group, MFTBC is the light-duty truck competence center, taking responsibility in development and production of trucks in this class. Almost half a century has passed since the initial model of Canter was first launched in March 1963. Currently the Canter, with reliability and actual performance established, has the highest volume vehicle globally for Daimler Trucks.
The eighth generation Canter is released as the global strategic vehicle of Daimler Trucks looking at not only Japan but the international markets. The new vehicle was launched in Japan ahead of the other markets in the world after four-and-half-year development period and durability tests with the total of 3.2 million kilometers all over the world.
FUSO 2015 “Profitable Global Player” and “Leader in Green Innovation”
With its growth strategy FUSO 2015, MFTBC has embarked on a clear company initiative aimed at increasing operational excellence in all aspects. It is based on 5 strategic pillars, including “Leader in Green Innovation,” “Profitable Global Player,” “Efficiency Leader,” “Customer Number One in Japan,” and “Employer Number One.”
Under “Profitable Global Player,” MFTBC aims for significant increase in global sales, including an overall target to double international sales volume to over 200,000 units annually, while ensuring a strong home base.
At the same time, with its pillar “Leader in Green Innovation,” the company focuses on advances in Green Products, Green Factory and Infrastructure and Green Supply Chain to achieve an aggregate CO2 reduction of 7.5% by 2015.
FUSO 2015 is a holistic improvement program, encompassing all parts of the business. It addresses major drivers to grow the business in all aspects, building on the cost and efficiency gains of its realignment program.

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Based in Kawasaki, Japan, Mitsubishi Fuso Truck and Bus Corporation (MFTBC) is one of Asia's leading commercial vehicle manufacturers. In 2011, the company sold a total of about 147,700 vehicles including light-, medium- and heavy-duty trucks and buses. Daimler AG owns 89.29% of MFTBC shares and various Mitsubishi group companies own 10.71% of MFTBC shares. MFTBC is an integral part of the Daimler Trucks Division of Daimler AG.