Mitsubishi Fuso Truck and Bus Corporation

Press Realease

Fuso Continues Global Offensive in 2012,
Strong Growth in Japan, Southeast Asia and the Middle East

October 29, 2012
•  Global Sales January-September 2012 Up 41.3% to 135,994 Units
•  Increased Market Presence in Japan, Up 52.7% to 26,753 Units
•  International Markets with Strong Growth, Up 38.8% to 109,241 Units
•  Southeast Asia Up 39.2% to 60,791 Units; The Middle East Up 147.6% to 17,381 Units
•  Continued FUSO 2015 Offensive under Five-Pillar Growth Strategy
Kawasaki - Mitsubishi Fuso Truck and Bus Corporation (MFTBC), one of Asia’s leading commercial vehicle manufacturers, today announced that its global sales (including international markets and Japan) increased 41.3% to 135,994 units through the year January to September 2012 (Jan.-Sept. 2011: 96,247 units).
Fuso’s sales in Japan increased 52.7% to 26,753 units (Jan.-Sept. 2011: 17,522 units) supported by demand generated from the recovery efforts taking place in the northeastern region of Japan. In international markets outside of Japan, Fuso sold 109,241 units through the year January to September 2012, representing an increase of 38.8% compared to the same period in 2011 (Jan.-Sept. 2011: 78,725 units).
These positive results prove overall good customer response to Fuso products and reflect Fuso’s success in its sales offensive and company-wide efforts under the company’s 5-pillar growth strategy FUSO 2015.
Referring to the company’s performance through the year, Mr. Kai-Uwe Seidenfuss, Senior Vice President of Sales & After Sales Fuso, said, “We see great customer response around the world, and are especially satisfied in Japan, where we have increased market share in the overall total truck and bus segment. On a global perspective, we continue to enhance our presence in our key stronghold markets such as in Southeast Asia, the Middle East, and in Africa.”
Mr. Akio Suehiro, MFTBC Senior Vice President of Mitsubishi Fuso Sales Japan, explained the strong momentum in Japan:
“Under FUSO 2015 ‘Customer Number One in Japan,’ we are bringing our retail operations closer to customers in our aim to respond to customer requirements faster in light of increasing customer demand. Based on leading products and excellent services, we strive to create superior value for our customers. The overall positive signs continuing from the first half in our home market show our customer confidence in Fuso and service offerings, and we intend to keep this momentum.”
Increasing Market Presence in Key Home Market of Japan
MFTBC’s sales in its home market of Japan increased, up 52.7% through the year January to September 2012 to 26,753 units (Jan.-September 2011: 17,522 units), representing an increase in overall truck and bus market share up to 20.7% (Jan.-September 2011 domestic total truck and bus market share: 20.0%). The company is positive about its customers’ response to Fuso’s industry leading fuel-efficient product offerings. In the first half of 2012, Fuso completed an overall update of its Japan truck and bus lines, now incorporating new safety features compliant to the latest regulations enforced in Japan. Fuso will further strengthen its leadership position in offering integrated solutions, reflecting Fuso’s leading position in Total Cost of Ownership.
Strong Growth in International Markets
In international markets outside the company’s home market of Japan, Fuso sold 109,241 units in the period of January to September 2012 (Jan.-September 2011: 78,725 units), a 38.8% improvement year-over-year. Positive growth in Southeast Asia, the company’s largest export region, the Middle East, and Africa, continues to play as a key factor in Fuso’s global excellence in the markets. In Southeast Asia, sales increased 39.2% to 60,791 units (Jan.-Sept. 2011: 43,677). Sales in Indonesia reached 56,338 units, up 39.1% (Jan.-Sept. 2011: 40,488 units). Sales in Malaysia were up 45.5% to 1,944 units (Jan.-Sept. 2011: 1,336 units). Taiwan sales reached 10,164 units, up 18.3% (Jan.-Sept. 2011: 8,595 units). In the Middle East, sales were up 147.6% to 17,381 units (Jan.-Sept. 2011: 7,019 units). Sales in U.A.E. increased significantly to 11,014 units (Jan.-Sept. 2011: 3,582 units), a 207.5% growth year-over-year. The African market also showed positive momentum, up 82.6% to 5,952 units (Jan.-Sept. 2011: 3,260 units).
Continuing Offensive under FUSO 2015 “Profitable Global Player” and “Customer Number One in Japan”
With its growth strategy FUSO 2015, MFTBC has embarked on a clear company initiative aimed at increasing operational excellence in all aspects. It is based on 5 strategic pillars, including ‘Leader in Green Innovation,’ ‘Profitable Global Player,’ ‘Efficiency Leader,’ ‘Customer Number One in Japan,’ and ‘Employer Number One.’
As major initiatives are underway, the new setup is an example of key developments in two areas:
With ‘Customer Number One Japan’, the company aims to significantly increase customer satisfaction through further focus on product satisfaction, trust-based sales and dependable service, on the foundation of its industry leading fuel-efficient products.
At the same time, with its pillar ‘Profitable Global Player’, MFTBC aims for significant increase in global sales, including an overall target to double international sales volume to over 200,000 units annually, while ensuring a strong home base.
FUSO 2015 is a holistic improvement program, encompassing all parts of the business. It addresses major drivers to grow the business in all aspects, building on the cost and efficiency gains of its realignment program.

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Based in Kawasaki, Japan, Mitsubishi Fuso Truck and Bus Corporation (MFTBC) is one of Asia's leading commercial vehicle manufacturers. In 2011, the company sold a total of about 147,700 vehicles including light-, medium- and heavy-duty trucks and buses. Daimler AG owns 89.29% of MFTBC shares and various Mitsubishi group companies own 10.71% of MFTBC shares. MFTBC is an integral part of the Daimler Trucks Division of Daimler AG.

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