Fuso Canter Eco Hybrid Light-Duty Truck
Honored with the 3rd Kanagawa Global Warming Prevention Award
||Proof of world’s cleanest and most fuel-efficient truck
||Company’s commitment under “Leader in Green Innovation”
Kawasaki - Mitsubishi Fuso Truck and Bus Corporation (MFTBC), one of Asia’s leading commercial vehicle manufacturers, today announced that its Canter Eco Hybrid light-duty truck has been honored with the “3rd Kanagawa Global Warming Prevention Award” at the awards ceremony held at the Kanagawa Prefectural Government Office, Yokohama City, Japan, on February 4, 2013. The award, on top of the already-crowned prestigious “2013 RJC Car of the Year Special Awards,” one of the most well-known automotive awards in Japan, and the “Irish Green Commercial of the Year 2013,” provides a very strong endorsement for the company’s commitment to developing advanced green technology, and supports the overall company-wide efforts at Fuso to becoming an even greener company. MFTBC is the first commercial vehicle manufacturer ever to win the RJC awards.
“We are honored to have received this award which supports our commitment to becoming a greener company and to delivering clean-emission products out from Kanagawa to the world,” said Dr. Albert Kirchmann, MFTBC President & CEO and Head of Daimler Trucks Asia. “The new Canter Eco Hybrid is the most economical and environmentally friendly truck which brings superb benefit to our customers in terms of total cost of ownership. Moving ahead, we are convinced that striving for ‘Leader in Green Innovation’ in advanced technology is the right thing to do, for our customers, for the society, and for our planet."
About the Kanagawa Global Warming Prevention Award
Established in 2010, the Kanagawa Global Warming Prevention Award, presented by the Kanagawa Prefecture in an aim to promote the prevention of global warming, is an award which publicly recognizes companies that have implemented outstanding initiatives contributing to the reduction of greenhouse gas emissions.
World’s cleanest, most fuel-efficient Canter Eco Hybrid light-duty truck
Mr. Yuji Kuroiwa, Governor of Kanagawa Prefecture, right, congratulating Dr. Albert Kirchmann, MFTBC President & CEO and Head of Daimler Trucks Asia, left, at the awarding ceremony held at the Kanagawa Prefectural Government Office, Yokohama, Japan
FUSO 2015 “Leader in Green Innovation”
Today’s achievement represents a key milestone in achieving “FUSO 2015,” the company’s five-pillar growth strategy for the future introduced in October 2011. One of the five pillars is “Leader in Green Innovation,” meaning the company focuses on advances in Green Products, Green Factory and Infrastructure and Green Supply Chain to achieve an aggregate CO2 reduction of 7.5% by 2015.
The company plans to further enhance its fuel efficiency leadership position in conventionally-powered diesel vehicles, while pushing forward with advanced technologies like hybrid-electric and all-electric vehicles.
The 5 pillars under FUSO 2015, the company’s holistic improvement program aimed to increase operational excellence in all aspects, are: ‘Leader in Green Innovation,’ ‘Profitable Global Player,’ ‘Efficiency Leader,’ ‘Customer Number One in Japan,’ and ‘Employer Number One.’ Through FUSO 2015, the company aims to significantly increase its sales volume to over 200,000 units annually.
Based in Kawasaki, Japan, Mitsubishi Fuso Truck and Bus Corporation (MFTBC) is one of Asia's leading commercial vehicle manufacturers. In 2011, the company sold a total of about 147,700 vehicles including light-, medium- and heavy-duty trucks and buses. Daimler AG owns 89.29% of MFTBC shares and various Mitsubishi group companies own 10.71% of MFTBC shares. MFTBC is an integral part of the Daimler Trucks Division of Daimler AG.