FUSO Global Sales Increase 7.1% in First Half 2014,
Strong Growth in Japan, Africa, and Southeast Asia
||Global Sales Up 7.1% to 86,050 units, January to June 2014
||Strong growth in home market of Japan, up 27.0% to 22,375 units
||Double growth in Africa, up 50.7% to 4,725 units
||Southeast Asia up 4.3% to 37,886 units
||Increasing product offensive in 2014: More than 50 market launches, continuing roll-out of all-new truck range developed for growth markets in Asia, Africa, the Middle East, and Latin America
||The new ‘Asia Business Model’ underway: Targeted to double sales (MFTBC and DICV combined) to over 290,000 units by 2020.
Kawasaki, Japan - Mitsubishi Fuso Truck and Bus Corporation (MFTBC), one of Asia’s leading commercial vehicle manufacturers, today announced its global sales (including international markets and Japan) increased 7.1% to 86,050 units in the first half of 2014, period through January to June (Jan.-Jun. 2013: 80,357 units). FUSO’s sales in its home market of Japan strongly developed, up 27.0% to 22,375 units (Jan.-Jun. 2013: 17,620 units). In international markets outside Japan, FUSO sold 63,675 units, a slight increase year-over-year (Jan.-Jun. 2013: 62,737 units). Numbers continue to prove overall great customer response to FUSO products especially in Japan, Southeast Asia, and Africa. Moving ahead, the company plans to further increase its product offensive with its newly developed truck range targeted for the growth markets especialy in Asia, Africa, the Middle East and Latin America, eyeing more than 50 market launches, including new segment entries and new product variants.
“I am very pleased with our performance in the first half of 2014. While FUSO’s continuing growth reflects the great customer response to our products, we also marked numerous important milestones achieved through the course of the year such as the continuing roll-out of our all-new truck range targeted toward the growth markets,” said Mr. Marc Llistosella, MFTBC Senior Vice President of Marketing Sales and After Sales Trucks Asia & DICV. “Moving ahead, we plan to further boost our offensive with new products especially in the growth markets of Asia, Africa, the Middle East and Latin America.”
Mr. Akio Suehiro, MFTBC Senior Vice President of Mitsubishi Fuso Sales Japan commented: “Strong demand continues in Japan despite a slowdown at the beginning of the second quarter in response to the tax hike enacted on April 1, 2014. Our industry-leading fuel-efficient products continue to prove our customers greater value for money and lower Total Cost of Ownership. Now with the launch of our all-new Super Great V, our flagship heavy-duty model, we plan to further increase market share in the segment.”
Strong Growth in home market of Japan, Africa and Southeast Asia
FUSO’s sales in its home market of Japan developed positively, up 27.0% in the first half 2014 to 22,375 units (Jan.-Jun. 2013: 17,620 units). Sales were supported by the continuing strong demand despite the tax hike enacted on April 1, 2014. FUSO’s eco-friendly and fuel-efficient product offerings continue to be well accepted by customers and were the key factors in this positive sales development.
In international markets outside the company’s home market of Japan, FUSO sold 63,675 units, a slight increase year-over-year (Jan.-Jun. 2013: 62,737 units). Sales were supported by exceptional growth in Africa, up 50.7% to 4,725 units (Jan.-Jun. 2013: 3,136 units) and by the continuing growth in Southeast Asia, the company’s largest export region. In Southeast Asia, sales increased 4.3% to 37,886 units (Jan.-Jun. 2013: 36,334 units).
Increasing product offensive in 2014 and on, new segments and new product variants
FUSO plans to further increase its momentum in 2014 and on by a series of product offensive, including entry into new segments and introducing new product variants. Overall, the company plans more than 50 market launches in 2014. A highlight will be the continuing launch of its all-new truck range developed for the growth markets in Asia, Africa, the Middle East, and Latin America. FUSO is active in more than 150 markets worldwide.
All-new robust FUSO trucks giving “more choice for customers” in the growth markets
These robust and fuel-efficient trucks, newly developed to meet the ever demanding customer expectations, reinforce FUSO’s leading presence in the so-called growth markets. Rigorous testing has been assessed under the most strenuous driving conditions to ensure maximum reliability of the trucks. The new FUSO trucks have already arrived and are sold in Kenya, Sri Lanka, Zambia, Tanzania, Zimbabwe, Bangladesh, and Brunei, and are now on their way to Indonesia, with already truck orders placed from the company’s local distributor.
The whole new batch of newly developed FUSO trucks comprises 5 new models in total, the light-medium-duty (GVW 9-16 tons referred to as ‘FA’ & ‘FI’) and the medium-heavy-duty (GVW 25-49 tons referred to as ‘FJ’, ‘FO’ & ‘FZ’), thus providing more choice to customers. These trucks, models depending on the markets, will be exported and sold through MFTBC’s global network in Asia, Africa, the Middle East, and Latin America.
The new “Asia Business Model” moving ahead
The Asia Business Model is an integral component of Daimler Trucks Global Excellence Program ‘DT#1 (Daimler Trucks Number One)’ designed to secure Daimler Trucks leadership position in the key growth markets in Asia, Africa, the Middle East, and Latin America. By leveraging operational strengths in Kawasaki, Japan (MFTBC), and Chennai, India (Daimler India Commercial Vehicles Pvt. Ltd. (DICV)), the new business model is targeted to double its sales (MFTBC and DICV combined) to over 290,000 units by 2020, and thus, as “Daimler Trucks in Asia” making a major contribution to Daimler Trucks overall sales target of over 500,000 units sold in the year 2015 and more than 700,000 trucks in the year 2020.
The new business model enables Daimler Trucks in Asia to fully leverage its product portfolio, R&D network, joint sourcing, and global production footprint. Short-term joint projects are already underway in areas including sourcing, logistics, and shared IT systems and platforms.
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Based in Kawasaki, Japan, Mitsubishi Fuso Truck and Bus Corporation (MFTBC) is one of Asia's leading commercial vehicle manufacturers. In 2013, the company sold a total of about 172,400 vehicles including light-, medium- and heavy-duty trucks and buses. Daimler AG owns 89.29% of MFTBC shares and various Mitsubishi group companies own 10.71% of MFTBC shares. MFTBC is an integral part of the Daimler Trucks Division of Daimler AG.