As Mitsubishi Fuso enters a new era under the leadership of Franziska Cusumano, the company’s new CEO brings with her a blend of global experience, hands‑on industry knowledge, and a deep appreciation for people and purpose. Raised in the German countryside and shaped by a career that spans continents and disciplines—from foundry floors to executive boardrooms—she reflects a leadership style grounded in curiosity, clarity, and resilience.

Cusumano shares the personal influences that shaped her, the values guiding her approach, and her vision for FUSO’s future. From early impressions of the organization to the challenges and opportunities that lie ahead, she offers candid insight into how she plans to lead FUSO through its next chapter with intention and long‑term stability at the center.

Q: Could you tell us about your background—where you grew up and what you enjoyed as a child?

A: I grew up in Heidelberg, Germany. Many people know it for the beautiful castle by the river, and it is indeed a very picturesque town. But I actually grew up in the countryside around it. As a child, I spent most of my time outdoors. My uncle owned a big farm with many animals, and I grew up horseback riding and exploring nature. Being outdoors was simply part of my everyday life.

Q: Could you share your hobbies, favorite foods, movies, and how you usually spend your weekends?

A: Running is a big part of my life. I’m an early bird—I usually run 10km at 5:30 AM. It clears my mind, and I often listen to podcasts or talk to friends while running. I used to run marathons, but now I enjoy trail running, which is very popular in Germany. I also enjoy climbing and practicing Ashtanga yoga when I have time.

On weekends, I love going to farmers’ markets to buy fresh vegetables. Ideally, I spend time in the mountains—hiking or snowboarding—and cook dinner at home in the evening.

My favorite food is a bit unusual: broccoli and berries. But I also really enjoy Japanese cuisine. I’m not a big movie or TV person, but I read a lot—on flights, during travel, and always a few pages in the evening.

Q: What has your career journey been like, and how did it lead to your appointment as CEO?

A: I started working for Daimler Truck in 2008 and have spent most of my career in the trucking industry. I began on the engine foundry side—in the core and mold shop—where I learned firsthand how much dedication and precision goes into our products.

I worked in Mannheim and South Africa in our foundries, then moved to R&D. I also spent time in Japan at Mitsubishi FUSO before leaving for graduate school in New York. After two and a half years, I returned and joined product management in Stuttgart.

My experience has been very diverse—both cross-functional and international. My most recent role as CEO of Mercedes-Benz Special Trucks prepared me well, but all of these experiences have shaped me for my current role at FUSO.

Q: How did you feel when you were appointed as FUSO’s CEO, and what does it mean to take on this role in Japan?

A: Being appointed as CEO of FUSO is an incredible honor, and I deeply appreciate the trust placed in me. As I step into this role, I carry a strong sense of responsibility as well as excitement. There is so much to learn about the business—its strengths, challenges, and the opportunities ahead—and I approach this journey with great respect.

At the same time, taking on this role in Japan feels very natural to me. I’ve lived and worked in many parts of the world, so I’ve seen both the cultural differences and the common elements of leadership. While it’s important to be mindful and considerate of Japan’s unique culture, the fundamentals of the role remain the same: listening, understanding, and leading with clarity and purpose.

Q: What are your first impressions of FUSO?

A: The people. Everyone has been incredibly open and welcoming. In meetings, I sense a positive mindset and a genuine eagerness to contribute and make things better—which I truly appreciate.

On the product side, I knew FUSO’s products well from my time in the Daimler Truck organization, but spending a full day driving them at the Kitsuregawa Proving Ground was special. We have great products—something to be genuinely proud of.

I’ve also had initial meetings with the ARCHION group and the management committees of Hino and FUSO. There is strong curiosity, openness, and enthusiasm to work closely together. It’s an exciting beginning.

Q: How will you approach your new role?

A: I’ve already spent several weeks here, getting to know the people and the business. Over my first 100 days, I want to deepen that understanding—visiting teams, diving into key areas, and continuing conversations at different sites.

I’ve already been to the Tramagal factory and visited our sales offices in Lisbon. After the first 100 days, I expect to review what I’ve learned and then set clearer directions for how we will ensure future readiness.

Q: What do you consider the biggest challenges ahead?

A: There are three major areas. First, the carve-out from Daimler Truck—achieving true standalone readiness as an independent company. Second, integration with Hino under the ARCHION umbrella—figuring out how we collaborate effectively as close partners. Third, ensuring strong performance and achieving our targets as Mitsubishi FUSO. This is not last because it’s less important—quite the opposite. It’s essential.

Q: What is the number one thing you hope to achieve at FUSO?

A: We are living through an incredibly complex time. The world had been focused on zero emissions and carbon neutrality, but geopolitical issues now heavily affect supply chains, customer operations, and fuel availability.

For me, the key question is: How do we ensure long-term resilience? I want to build—together with the team—a company that will succeed not just today, but sustainably and strongly for many years to come.