“What if we did it by 2025?”
The room fell silent. Mitsubishi Fuso’s sustainability team had been reviewing long-term climate goals for production plants in Japan, and the current target for CO₂e neutrality was 2039—already considered ambitious.
But this bold question changed everything.
Could they accelerate the timeline by 14 years? A complete overhaul of operations, investments, and reliance on new technologies would be required. Yet, with Daimler Truck Europe having already reached neutrality in 2022 and Fuso’s own progress underway, the team began to believe it was achievable.