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Daimler AG

All-new FUSO Reaches 5,000 Export Milestone

June 16, 2016
・  Steady growth of the export of all-new FUSO range since its start in May 2013, serving over 20 markets in Asia, the Middle East, Africa, and Latin America
・  More than 10 new markets to be added in 2016, Kuwait and Peru launched recently
・  FUSO has expanded its customer base by providing a wide range of all-new robust and fuel efficient trucks, increasing customer choice
・  Mr. Marc Llistosella, President and CEO of MFTBC and Head of Daimler Trucks Asia: “We are systematically developing the business of Daimler Trucks Asia’s FUSO brand in key growth regions across the globe. The all-new robust FUSO range of vehicles produced at our Indian Plant plays a major role in this strategy.”
Kawasaki, Japan – Daimler Trucks Asia (DTA) has reached another important milestone; less than three years after the start of production in 2013, the all-new FUSO range has crossed the 5,000 export vehicles mark. Volumes have been steadily growing, as has been the number of markets, to more than 20 countries in Asia, the Middle East, Africa, and Latin America. Furthermore, more than 10 markets will be added in the course of this year, with Kuwait and Peru launched recently.
Since its launch in September 2013 in Kenya, the all-new FUSO range has been introduced to a total of 23 countries, achieving several milestones along the way. September 2014 marked the beginning of sales in Indonesia, FUSO’s largest market. Export activity has been accelerated after the introduction of left-hand drive in Trinidad & Tobago for the first time. In December 2015, it was launched at a large event in Dubai, the United Arab Emirates (UAE), raising customer expectations in the Middle East region. Two years later, the first International KD operation of the range began in Kenya, which underlined FUSO’s commitment to further developing the important African market, as part of our global strategy. The expansion of the new robust FUSO range will continue in the course of 2016, with its introduction to over 10 new markets.
Mr. Marc Llistosella, President and CEO of MFTBC and Head of Daimler Trucks Asia said: “We are systematically developing the business of Daimler Trucks Asia’s FUSO brand in key growth regions across the globe. The all-new robust FUSO range of vehicles produced at our Oragadam plant in India plays a major role in this strategy.”
Mr. Erich Nesselhauf, Managing Director and CEO, Daimler India Commercial Vehicles said: “We are proud of the 5,000 trucks produced for FUSO and more than nine million parts exported to other units within Daimler Trucks worldwide – these are the kind of success stories which underline the potentials of ‘Make in India’.”
More choice for customers with the all-new FUSO range
The all-new robust FUSO range comprises five models including two medium-duty FA and FI (GVW 9-16 tonnes) and three heavy-duty FJ, FO and FZ (GVW and GCW 25-49 tonns) which are developed and rigorously tested to meet the diverse requirements of the target markets. Since its introduction, the all-new FUSO range has already earned great reputation for its robustness and fuel efficiency. With the expansion of its product line-up to newer segments, FUSO increases customer choice, enhances sales and widens growth opportunities.
Daimler Trucks Asia – the strategic organization behind such milestones
“These milestones are a proof of the benefit of Daimler Trucks Asia – where we combine the strengths of both entities Mistsubishi Fuso Trucks and Bus Corporation (MFTBC) and Daimler Trucks Commercial Vehicles (DICV). Through this we are expanding the international reach of the Fuso brand with a wide range of products and the best and cost-effecitve production and sourcing power of DICV” says Mr. Marc Llistosella.
Daimler Trucks Asia at a Glance
Daimler Trucks Asia (DTA) is an organizational unit that jointly operates Mitsubishi Fuso Truck and Bus Corporation (MFTBC) – an icon of the Japanese commercial vehicle industry with more than 80 years of its history – and Daimler India Commercial Vehicles (DICV), a young challenger in the Indian market. DTA has a strategic business model that allows its group entities to collaborate in product development, production, exports, sourcing and research activity to provide the best of value products.
MFTBC at a Glance
Based in Kawasaki, Japan, Mitsubishi Fuso Truck and Bus Corporation (MFTBC) is one of Asia’s leading commercial vehicle manufacturers. In 2015, the company sold a total of about 154,200 vehicles including light-, medium- and heavy-duty trucks and buses under the Fuso brand. 89.29% of its shares are owned by Daimler AG and10.71% by various Mitsubishi group companies. MFTBC is an integral part of the Daimler Trucks division of Daimler AG.
DICV at a Glance
Daimler India Commercial Vehicles (DICV) is a 100% subsidiary of Daimler AG, Stuttgart, Germany. DICV is a full-fledged commercial vehicle player in the Indian market. It currently produces and sells above 9 to 49 tons trucks for the Indian volume market, under the brand BharatBenz. BharatBenz stands for Indian engineering with German DNA. Under its bus division, the company produces and sells BharatBenz buses and Mercedes-Benz buses from its manufacturing plant at Oragadam. Bharat-Benz products have been engineered to serve all major customer segments with a focus on total-cost-of ownership, safety, reliability and comfort. The DICV-built FUSO trucks from Oragadam are exported to markets in South East Asia, Africa, and Latin America.
The state-of-the-art production plant at Oragadam, near Chennai, spreads over 400 acres (160 hectares). It includes a modern test track designed to simulate Indian conditions – making it one of its kinds in Asia. DICV has made an initial investment of 4,400cr and additional 425cr for the bus plant facility.