On city streets and highways across Japan and the world, trucks and buses are a ubiquitous sight, carrying people and products that keep the world moving. So common in fact, they often go unnoticed and sadly, unappreciated. With this in mind, the marketing team set out to develop this year’s annual FUSO calendar, as a token of appreciation to our customers and business partners.
The team constructed a parallel, miniature reality consisting of other common, perhaps underappreciated items. By offering viewers a fresh perspective to familiar household objects, the goal was to spark a greater appreciation, relatability and understanding of the importance commercial vehicles play in our daily lives.